Eastern Mediterranean University (EMU), Faculty of Tourism, Department of Tourism Management Doctoral student Fetine Bayraktar attended the “DSOTT25 – Diversity & Sustainability: Opportunities and Threats on Tourism” hosted by University of Coimbra, a prominent higher education institution in Portugal, representing EMU with an oral presentation.

Bayraktar’s study titled “The Influence of Environmental Transformational Leadership on Green Competitive Advantage” carried out with EMU Faculty of Tourism’s Vice Dean Assist. Prof. Dr. Ali Özduran captured interest with its unique content aiming to contribute to the field of sustainable tourism management.

Established in 1290, University of Coimbra stands among the oldest and most esteemed higher education institutions of not only in Portugal but globally. Its historic campus, recognized as a UNESCO World Heritage Site, adds to its prestige. During this year’s DSOTT25 conference, the university brought together doctoral researchers and scholars from multiple countries to engage in advanced scientific discussions on tourism.

Bayraktar expressed her pride and joy in representing EMU at a respected international academic forum, highlighting the event as a valuable opportunity for fostering global academic partnerships and increasing the visibility of emerging researchers on the world stage. She also conveyed her thanks to Assist. Prof. Dr. Ali Özduran, Vice Dean of the Faculty of Tourism, for his scientific mentorship and support during the development and submission of the research presented at the conference.

This involvement exemplifies EMU’s commitment to fostering scientific research and advancing its internationalization goals. Moreover, the university’s support for early-career academics plays a key role in enhancing students’ competencies to engage and represent themselves internationally.